The Story Behind RSM

RSM Consulting LLC helps companies get more out of HubSpot. We fix the gap between what CRMs can do and what they actually do for your team.

"There was always a gap between what CRM systems could do and what they were actually doing.
And in that gap, RSM was born."

— Ricardo Martinez, Founder

Over 20 years ago, Ricardo had a knack for upgrading workflows — moving teams from pen and paper or Excel spreadsheets into industry-specific CRM systems. As his comfort with different platforms grew, he started noticing a pattern: organizations were buying expensive CRMs that their teams were barely using.

The tools were capable. The implementation wasn't. There was always a gap between what the systems could do and what they were actually doing — in data quality, in adoption, in revenue impact.

In 2023, RSM became an official HubSpot Solutions Partner, formalizing years of hands-on HubSpot work and cementing our focus on the platform we believe is the best CRM available for growing businesses.

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Meet the team

The people behind RSM.

Ricardo Martinez

Ricardo Martinez

CEO / President

22 years of CRM experience across industries. Ricardo founded RSM after seeing the same pattern repeat: powerful systems, underperforming results. He fixes that.

Sabrina daSilva

Sabrina daSilva

Head of People

Keeps the team running at its best. Sabrina owns culture, operations, and the human side of how RSM shows up for clients and for each other.

Antonella

Antonella

AI Operations & Strategy

Runs research, content, and automation strategy. Antonella connects AI capability to real business outcomes and makes the team faster at every step.

Loris Anobile

Loris Anobile

Head of Development

Leads technical delivery across HubSpot customizations, integrations, and tooling. If it needs to be built, Loris builds it right.

Ready to talk?

Whether your CRM is underperforming, your team has stopped using it, or you're switching platforms — let's figure it out.

Book a Discovery Call