Are You Overpaying for HubSpot?

HubSpot's pricing makes sense when you understand it. The problem is that most companies don't fully understand what they're paying for.

Let's fix that. This is CRM optimization at the budget level.

Where the money goes

• Hub subscriptions: Marketing, Sales, Service, Content — each at Starter, Professional, or Enterprise.

• Seats: Every user needing paid features costs extra.

• Marketing contacts: The number of contacts you can email.

• Add-ons: Additional API calls, custom reporting, dedicated IP.

Most companies have at least one area where they're overpaying. A quick HubSpot audit usually finds money on the table.

The seat audit

For each paid seat: When did they last log in? What features do they use? Could they function with free access?
 - Each unnecessary seat is $90-150+/month. A few of these = thousands per year.

The marketing contacts audit

How many haven't engaged in 12+ months?
How many have invalid emails?
Non-marketing contacts are free. This is basic HubSpot data cleanup that pays for itself.

The feature utilization audit

You're paying for Sales Hub Professional.
Are you using sequences, playbooks, custom reporting, forecasting? If not, you might function fine on Starter, or your business might benefit from adopting the things you are paying for. 

The Enterprise tier comes with powerful HubSpot workflow automation. But powerful features you don't use are just expensive features.

The integration audit

• Are you paying for tools that duplicate HubSpot functionality? Maybe leftover from before a HubSpot migration?

• If you want a quick read on where you're spending vs. using, the RSM Audit App surfaces utilization data automatically.

• Need help making sense of the numbers? That's what RevOps consulting is for — and what we do at RSM.

Coming up: How to actually do a proper cleanup without losing your mind.

Need help? Learn about our support services or book a free consultation.